Arid Blayne

Lead Creative Producer, Location Scout, Casting Director

Pre-launch, Arid Blayne — making high-tech cooling pajamas that don’t compromise on style — was seeking to build a library of assets for the first time. This included e-commerce imagery and videos with their initial 15 pieces, as well as assorted lifestyle imagery that would help introduce their products, identity and perspective. I supported in art direction and campaign development, led all line production, and oversaw model casting, location scouting and post management.