Rothy’s

Paris Market Launch

Rothy’s, the heritage American shoe brand known for comfortable wearables made from sustainable materials, was launching in France for the first time with a popup at Le Bon Marché. I worked closely with the Rothy’s team on executing two events to create awareness — first, a walking tour through Paris with carefully selected media and fashion tastemakers hosted by journalist Lindsey Tramuta. And, two, an artistic and delicious dinner hosted by Louise Follain and Lena Ghaninejad at Maison Rocher.

DINNER

Walking tour

Photo Credit: Julia Velázquez Charro