Boy Smells

SoHo Pop-Up

Boy Smells launched their flagship pop-up in SoHo. To drum up foot traffic and excitement the brand hosted a series of events.

Private Opening

An evening filled with custom cocktails inside glass candle silhouettes, branded Coronitas and bespoke decor, introducing the greater BS community to the interactive interiors.

Photo Credit: Matthew Weinberger & Jade Greene

Holiday Experience

The three-day, in-store event offered custom candle calligraphy from local artists.